Apr 113 min read
Zeta Global
Zeta Global (ZETA) is an omnichannel data-driven cloud platform that provides consumer intelligence and marketing automation software. Major Products: The Zeta Marketing Platform (ZMP) and Zeta Alpha (its Generative AI orchestration layer). Core Asset: A proprietary Identity Graph containing over 245 million unique U.S. consumer profiles and trillions of intent signals. The "Moat": Unlike "wrap-around" AI companies, Zeta owns the underlying data (1st party) and the act









